Soft bounce
A temporary delivery failure: a full mailbox, a greylisting delay, or a receiving server that is down. Retrying can succeed; treating every soft bounce as a dead address thins a list for no reason.
A temporary delivery failure: a full mailbox, a greylisting delay, or a receiving server that is down. Retrying can succeed; treating every soft bounce as a dead address thins a list for no reason.
Soft bounces are about timing, not the address
A soft bounce is a temporary failure, signalled by a 4xx SMTP code, or a message the receiving server accepted and then reported as undeliverable for a transient reason. The usual causes:
- The mailbox is full (reported as
452 4.2.2by some servers and as a permanent error by others, so classification is inconsistent). - The server is down or overloaded.
- Greylisting: the server deliberately deferred an unknown sender.
- The message is too large, or the recipient's server is rate-limiting you.
How retries should work
A sending system retries a soft bounce on a schedule for a while, typically over a few days, and only then reports it as failed. If your tool gives up after one attempt, it is turning recoverable mail into losses.
When a soft bounce stops being soft
The same address soft-bouncing repeatedly over weeks is effectively dead: an abandoned mailbox that never empties, or a domain that no longer routes mail. Most tools convert it to a hard bounce after a few consecutive failures. Treat it the same: suppress it.
A cluster of soft bounces from one provider at the same moment, with healthy delivery elsewhere, points at throttling of your domain, which is a reputation problem and not a list problem. Compare with a hard bounce.
Ready to try it on a real list?
A temporary delivery failure: a full mailbox, a greylisting delay, or a receiving server that is down. Retrying can succeed; treating every soft bounce as a dead address thins a list for no reason.
Get startedRelated
- Cold email & deliverability glossary
Plain-language definitions for the terms that come up in cold outreach and email deliverability: bounce rate, catch-all, SPF/DKIM/DMARC, sender reputation, and more.
- Bounce rate — cold email glossary
The share of sent emails a mail server refuses to deliver. A hard bounce means the mailbox does not exist; a soft bounce means it is temporarily unreachable.
- Hard bounce — cold email glossary
A permanent delivery failure: the mailbox does not exist, the domain does not accept mail, or the server has rejected the recipient for good. Hard bounces are the ones that wreck sender reputation.
- Complaint rate — cold email glossary
The share of recipients who mark your mail as spam. Mailbox providers weigh this more heavily than bounces. Even a fraction of a percent is enough to land a domain in spam.